Creative direction for destination weddings designed with intention and meaning.

What We Do

SOARE is a creative direction studio for destination weddings.

We partner with couples and planners to uncover the ideas, memories, places, and details that make every celebration unlike any other.

From defining your creative vision to shaping the guest experience, visual language, and editorial storytelling, we help create weddings that feel deeply personal, intentional, and impossible to mistake for anyone else's.

A child walking barefoot on grass, wearing a lace dress and holding a white fabric or veil, at night or in low light.

About

A woman in a long blue dress standing on a beach at sunset, with a large rocky cliff in the background and calm water reflecting the sky.

Rebecca Marinbach
Founder & Creative Director

I'm Rebecca Marinbach, the founder and creative director behind SOARE.

SOARE means "sun" in Romanian, a name that honors my family's heritage and the belief that life's most meaningful celebrations can hold joy, remembrance, light, shadow and love all at once.

Long before I planned my own destination wedding, I was drawn to the story behind every celebration and the role place plays in shaping our lives. Seeing those ideas come to life reinforced what I'd always believed: the most unforgettable celebrations are rooted in story, place, family, culture, and the people who make us who we are.

Today, I partner with couples and planners to uncover those stories and translate them into celebrations that feel deeply personal, visually distinctive, and impossible to mistake for anyone else's.

My background in brand strategy taught me how powerful thoughtful storytelling can be. Today, I bring that same strategic and creative lens to destination weddings, helping couples create celebrations rooted in meaning, place, and unforgettable experiences.

A woman in a long teal dress standing on a beach at sunset, holding a small purse, with the ocean and colorful sky in the background.

Our Services

A strategic starting point for couples who want clarity before planning moves forward.
Together we'll uncover the story behind your celebration and develop a creative foundation rooted in place, personality, and meaning. We'll define the creative direction for your wedding weekend, giving you a clear vision to confidently guide every decision that follows.
Perfect for couples in the early stages of planning.
An ongoing creative partnership throughout the planning process.
We'll continue refining your wedding as decisions are made, ensuring every visual, experiential, and emotional detail works together as one cohesive story.
Ideal for couples looking for continued creative guidance throughout planning.
For couples who want their celebration to live beyond the wedding weekend.
From shaping the visual narrative to preparing your wedding for publication, we'll develop an editorial strategy that helps tell your story beautifully across photography, film, digital content, and potential editorial features.
Available as a standalone service or alongside Creative Foundation and Creative Direction.
Every celebration is different. Additional services can be incorporated into your proposal as needed, including:
- Venue sourcing & destination research
- Guest experience strategy
- Wedding weekend flow
- Vendor creative feedback
- Mood boards & visual references
- Photography & film shot planning
- Content capture strategy
- On-site creative direction
- Extended creative consulting
- Custom creative projects
Every proposal is tailored to the needs of your celebration.