(soh-ah-reh)
Rooted in light, memory, place, and the stories that shape us.
Creative direction for weddings designed with intention and meaning.
What We Do
SOARE is a creative direction studio for weddings.
We partner with couples and planners to uncover the ideas, memories, places, and details that make every celebration unlike any other.
From defining your creative vision to shaping the guest experience, visual language, and editorial storytelling, we help create weddings that feel deeply personal, intentional, and impossible to mistake for anyone else's.
About
Rebecca Marinbach
Founder & Creative Director
I'm Rebecca Marinbach, the founder and creative director behind SOARE.
SOARE means "sun" in Romanian, a name that honors my family's heritage and the belief that life's most meaningful celebrations can hold joy, remembrance, light, shadow and love all at once.
Long before I planned my own destination wedding, I was drawn to the story behind every celebration and the role place plays in shaping our lives. Seeing those ideas come to life reinforced what I'd always believed: the most unforgettable celebrations are rooted in story, place, family, culture, and the people who make us who we are.
Today, I partner with couples and planners to uncover those stories and translate them into celebrations that feel deeply personal, visually distinctive, and impossible to mistake for anyone else's.
My background in brand strategy taught me how powerful thoughtful storytelling can be. Today, I bring that same strategic and creative lens to destination weddings, helping couples create celebrations rooted in meaning, place, and unforgettable experiences.
Our Services
-
$850
A strategic starting point for couples who want a clear creative vision to guide their wedding.
Together, we’ll explore your story, inspirations and priorities, then develop an overarching concept and aesthetic direction for your celebration.
Includes:
A 90-minute creative strategy session
A personalized creative direction presentation with mood boards, palette, textures and visual references
Recommendations for guest experiences and signature moments
One round of feedback and refinement
You’ll leave with a cohesive creative roadmap to share with your planner and creative team.
Ideal for couples in the early stages of planning.
-
Custom proposal
An ongoing creative partnership for couples who want continued guidance as their wedding’s design develops.
Building on your creative foundation, we refine ideas, review design proposals and help ensure the atmosphere, guest experience and visual details support the overall vision.
Support may include creative review sessions, feedback on florals, rentals, stationery and other design elements, and creative alignment with your planner and vendors.
Each proposal defines the scope, support period and level of involvement.
Ideal for couples who want a trusted creative partner to help refine ideas and guide design decisions throughout the planning process.
-
Custom proposal
Available independently or alongside Creative Foundation and Creative Direction.
We develop an editorial direction around your wedding’s strongest stories, personal details and visual moments, with guidance on photography, film and content capture.
Post-wedding gallery curation, submission writing and targeted publication outreach can be included within an agreed scope. Publication remains at the discretion of individual editors.
Ideal for couples who want to thoughtfully document and share the story of their celebration.
-
Additional support can be incorporated into your proposal based on your celebration’s needs, including:
Venue sourcing and destination research
Photography and film shot planning
Content capture strategy
On-site creative direction
Custom creative projects
Scope and investment are agreed separately.
FEATURED IN
FEATURED IN
Every unforgettable celebration begins with a story.
I'd love to hear yours.
rebecca@soare.co
© 2026 SOARE